With over 1 billion active daily users, advertising on Facebook reaches an enormous audience, but requires using more complex targeting and different ad types than other advertising platforms.
At Dimcea, our experienced team of digital advertising specialists understand Facebook’s unique features, and how to best use them to maximize results for your specific needs.
We look forward to earning your trust, and generating successful Facebook/Instagram advertising results for your business.
It is difficult to exist in today’s society without using, or at the very least being aware of, Facebook. The social media platform has established itself as a behemoth in social networking and as an advertising platform for social media marketing companies.
From when it was founded in 2004, Facebook has grown to over 2 billion monthly active users, and over 1.6 billion mobile monthly users. Considering the fact that the globalpopulation is just about 7.5 billion people, that means over one quarter of the world’s population use Facebook.
Whether you’re a small or large business owner, this figure regarding Facebook usage makes it obvious the potential Facebook marketing has for reaching a massive audience. All it takes is an effective ad strategy. There are over 65 million Facebook business pages already in existence, and 62% of people check Facebook first to find out more about a local business.
Need more convincing? Here are a few other figures that attest to Facebook’s powerful position within social media advertising:
Facebook earned over $8 billion in revenue in Q1 2017
85% of Facebook’s revenue came from mobile ads
Over 85% of Facebook users are located outside of the U.S.
93% of social marketers regularly use Facebook ads
Over 5 million businesses advertise on Facebook, many of them small businesses
Why You Need a Facebook Advertising Agency
For any business, you simply can’t afford to miss out on the one-fourth of the world that is present on Facebook. This gigantic population represents immense opportunity for spreading brand awareness, engagement, and prompting a major increase in ROI. However, competition among social media marketing companies is high, and therefore hiring experts is a necessity.
An experienced Facebook ad agency will optimize your marketing campaign in the ways that matter most on this social media platform. It all begins by selecting a target audience. A premiere Facebook marketing firm will collaborate closely with you on in order to understand the customer base and how best to reach them. Combining the client’s knowledge of their consumer with the Facebook advertising firm’s proven experience will yield the best results in honing in on a target audience.
When it comes to actually creating the ad, an expert Facebook marketing agency should provide ad specs and speak knowledgeably on best practices for design. Even better, they have an in-house creative team that is at the client’s disposal. Again, a collaborative approach is required here so that the business is represented appropriately and optimally online.
Once the Facebook ad has been launched, tracking its performance is crucial. It is also the mark of a professional Facebook advertising agency that they provide measurable results and can adjust campaigns based on facts and figures. These social media advertising agencies ensure that they have the most up-to-date knowledge and tools in their arsenal for analyzing Facebook ad campaign results and advising clients.
Taking a data-driven approach to Facebook marketing is a non-negotiable.